In the area of trading and investment, the rate is the amount that can be paid to acquire a financial instrument.

 

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Bulls are stock speculators who assume that a market, financial instrument or sector is developing on an upward trajectory. This attitude puts them in contradiction with bears who think that the market direction is pessimistic.

 

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The beta indicator of a financial instrument is a measure of risk or volatility in comparison with a wider market.

 

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A bearish trading style implies that a market, an asset or a financial instrument will move in a decreasing trajectory.

 

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In trade, the concept of base currency has two main meanings: the first currency listed in the forex pair or the accounting currency used by banks and other companies.

 

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Brand identity is the visible elements of a brand, such as logo color and its design, for example. It Is supposed to help one identify and distinguish the brand.

 

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