Candy Crush sold for $5.9 billion


Activision Blizzard is purchasing King Digital, the makers of popular game Candy Crush, for a total equity value of $5.9 billion. The deal is all in cash.

The sale was unanimously approved by the boards of both Activision and King. It is expected that the sale will completed by Spring 2016.

With the acquisition, Activision Blizzard will add two of the top five US mobile games to its already impressive war chest of intellectual properties, including Call of Duty, World of WarCraft, StarCraft, Hearthstone, Guitar Hero, Destiny and others.



Here's the statement from Bobby Kotick, CEO of Activision Blizzard:

“The combined revenues and profits solidify our position as the largest, most profitable standalone company in interactive entertainment. With a combined global network of more than half a billion monthly active users, our potential to reach audiences around the world on the device of their choosing enables us to deliver great games to even bigger audiences than ever before.”

The purchase is a major signal by Activision that it plans to move more aggressively into mobile gaming. As of its 2nd quarter earnings, just 5 percent of its net revenue came from mobile and other sources. 54 percent came from console games, 21 percent from online and 14 percent from PC gaming.

That should change. King Digital reported $490 million in second quarter revenue in August, according to the Wall Street Journal. All of that is from web and mobile games.

Though Candy Crush has been a rousing commercial and popular success since it was first launched in 2012, King has struggled to release another title even coming close to the puzzle game's popularity.




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